Essentials for Writing a Winning Grant Proposal
Gearoid McMahon says a successful grant proposal tells a clear, compelling research story with focused aims, feasible methods, and a strong presentation.

Writing a grant proposal is a critical skill for researchers seeking funding for their projects. A well-crafted proposal not only secures the necessary resources but also communicates the significance of your research to a broader audience, says Gearoid McMahon, MB, BCH, FASN, a faculty member of the Global Clinical Scholars Research Training certificate program at Harvard Medical School Postgraduate Medical Education. Since 2015, McMahon has been guiding students through the proposal writing process, providing essential tips for crafting and presenting a compelling grant proposal that stands out to reviewers.
Telling Your Research Story
One of the most critical elements of a successful grant proposal is the ability to tell a compelling story about the work you are proposing. As McMahon emphasizes, “A lot of research, to be honest, is all about telling stories.” This narrative aspect involves taking the reader on a journey through your research question, explaining why it is important, and detailing how you plan to answer it.
To start, McMahon emphasizes the importance of framing your proposal in a broad context that highlights its relevance. Then, gradually narrow down to the specific problem your project addresses. Finally, present your research methods as the solution to this problem. This approach not only makes your proposal more engaging but also helps reviewers understand the significance of your work.
Crafting Specific Aims and Hypotheses
A common pitfall that McMahon points out is the failure to clearly define the aims of the proposal. “One [pitfall] is not being specific so the outcomes are too broad and unfocused,” he notes. Each objective should be a clear, concise statement that addresses a distinct aspect of your research question. These goals should be logically connected but independent enough that each can stand on its own.
Hypotheses should be directly tied to your specific aims. They need to be testable statements that predict the outcomes of your research. Reviewers will seek clarity and focus, so McMahon cautions students to avoid being overly ambitious or vague.
The Importance of Feasibility
Another key factor in a successful grant proposal is demonstrating that your research proposal is feasible. McMahon advises students to ensure that their research design is realistic and has an adequate statistical plan. “Make sure that it’s feasible, that your design is going to answer the question that you’re trying to ask... and, most importantly, that you have an adequate statistical plan,” he stresses.
Feasibility involves not only the practicality of the research methods but also the availability of resources, such as time, budget, and access to participants. A thorough power analysis, which estimates the sample size required to detect an effect (if one exists) is crucial. Reviewers need to be confident that your study is designed in a way that will yield meaningful results.
Formatting and Presentation
Even the most brilliant research idea can be overlooked if the proposal is poorly presented. McMahon emphasizes the importance of making your proposal “easy on the eye.” Reviewers often have to read multiple proposals, sometimes late at night. Therefore, a well-organized, visually appealing document can make a significant difference.
Use clearly defined sections and subsections, and follow the formatting guidelines provided by the funding agency. Adequate white space, concise language, and a logical flow will help ensure that your proposal is easy to read and understand. “Remember, grant reviewers may not be experts in your field,” McMahon adds. “Proposals must be easy to understand and clear.”
Common Pitfalls to Avoid
McMahon highlights several common mistakes that students often make when writing their grant proposals:
- Unfocused Goals: As mentioned earlier, research aims that are too broad or vague can dilute the impact of your proposal. Similarly, avoid proposals where the unmet need is not clearly important.
- Inadequate Statistical Plan: Failing to include a robust power analysis or a clear statistical approach can lead to doubts about the feasibility of your research.
- Not Following Instructions: Each funding agency has specific guidelines for grant proposals, including essential deadlines. Failing to adhere to these can result in your proposal being rejected outright.
- Lack of Preliminary Data: While not always required, preliminary data can strengthen your proposal by demonstrating the viability of your research approach. If you lack preliminary data, explain why, and focus on the strengths of your proposal.
- Overly Ambitious Scope: Trying to address too many questions or proposing an overly complex study can make your proposal seem unrealistic. It’s better to focus on a smaller, well-defined project that you can complete successfully.
Steps to Writing a Strong Proposal
To guide you through the process, McMahon outlines three essential steps:
- Choose a Good Topic: Start by formulating a well-constructed research question. The question should be novel, interesting, and useful, with the potential to open new areas of research.
- Research the Topic: Conduct a thorough literature review to ensure that your proposal is grounded in existing knowledge. This also helps you identify gaps in the field that your research can address.
- Organize and Write: Structure your proposal in a way that tells a coherent story. Each section should build on the previous one, leading the reader through your research process and making a compelling case for why your project should be funded.
Writing a grant proposal is a challenging task that requires a balance of creativity, attention to detail, and strategic thinking. Focusing on a clear, compelling story not only secures funding but also lays the foundation for a successful research project.